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- The Fantasy Bra was a staple of the Victoria's Secret Fashion Show before it was canceled in 2019.
- The diamond-encrusted bra was always extravagant and worn by a top model at the VS Fashion Show.
- Kylie Jenner brought it back in 2026, modeling the most expensive Fantasy Bra ever created.
Victoria's Secret brought some extra sparkle to its runway on Sunday night.
The brand's annual fashion show, which returned in 2024 after being canceled in 2019, was held in Los Angeles, with models including Adriana Lima and Barbara Palvin donning their wings for the occasion.
One of the most hotly anticipated moments of the 2026 show was the return of the Fantasy Bra, an elaborate piece of lingerie — often worth millions — that became a staple of the brand's runway in its heyday. It hadn't been seen at the Victoria's Secret Fashion Show since 2018.
The bra's return lived up to the hype. Kylie Jenner graced the catwalk in the specialty lingerie, which was designed by Jacob & Co. to be the most expensive Fantasy Bra ever created at $50 million.
Take a look back at other Fantasy Bras Victoria's Secret has designed over the years.
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Worn by Claudia Schiffer, the diamond-encrusted lingerie was dubbed the "Million Dollar Miracle Bra."
It was modeled for the Victoria's Secret catalog and advertisements, such as the massive one displayed in New York City.
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The "Diamond Dream Bra" was much more understated than the original. It was crafted from white satin, lined with diamonds, and had one 42-carat teardrop gem hanging from its center.
Though the bra cost $3 million, it was never modeled on the Victoria's Secret Fashion Show runway — only by Banks at a private event held later.
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The ruby-covered bra and matching panties modeled by Bündchen for a catalog were the most expensive lingerie set created by Victoria's Secret at the time, costing $15 million when they were designed.
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Called the "Heavenly Star Fantasy Bra," the sparkling white piece was decorated with 1,200 Sri Lankan pink sapphires, 2,300 round white diamonds arranged in a wave pattern, and a 90-carat diamond at the center.
It cost $12.5 million on its own, making it the most expensive bra in the world at the time, according to the Guinness World Records. It was also the first Fantasy Bra modeled during a televised Victoria's Secret Fashion Show.
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The $10 million piece had a floral theme, with 1,150 rubies in the shape of roses, 1,600 emeralds arranged like leaves, and diamonds forming smaller flowers around them.
Like its predecessor, this Fantasy Bra also featured a massive diamond in its center — this one a 60-carat Mouawad Mondera stone.
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Dubbed the "Very Sexy Fantasy Bra," the 2003 design was a chainmail-style piece made from a mix of 2,809 white diamonds, yellow-orange sapphires, rhodolites, and amethysts.
It also featured the Mouawad Excelsior Diamond —a 69-carat piece cut from the second-largest diamond in the world — hanging from its center.
Likely because it was see-through, Klum modeled it on the runway over a standard red bra.
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Modeled by Gisele Bündchen, the see-through piece cost $12.5 million and was crafted from 22 rubies and 2,900 pavé-set diamonds in a floral pattern.
Hanging from its middle strap was the 101-carat Mouawad Splendor Diamond pendant.
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The "Hearts on Fire Fantasy Bra" was one of the most dazzling ever seen on the Victoria's Secret runway.
Valued at $6.5 million, the silver bra was covered in tiny diamonds from its straps to its cups. It also had two thin straps in the middle, with a 10-carat flower-shaped pendant hanging from them.
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The diamond-covered, $4.5 million "Very Sexy Holiday" bra — modeled by Selita Ebanks — stood out thanks to the rubies, emeralds, and yellow sapphires arranged in the shape of holly across its cups.
Its Mouawad gems totaled 1,662.51 carats.
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Adriana Lima modeled the $5 million "Black Diamond Fantasy Miracle Bra."
It was covered in black diamonds and had strings of rubies and white diamonds across it, for a total of 3,900 gems.
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The black "Harlequin Fantasy Bra" modeled by Marisa Miller was lined with white diamonds and decorated with brown gems in crisscross patterns — the work of Italian jeweler Damiani.
The $3 million piece also included a 16-carat heart-shaped diamond hanging from its center.
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Lima modeled the "Bombshell Fantasy Bra," a $2 million semi-sheer garment set with 3,000 diamonds, sapphires, and topaz stones, in shapes inspired by stars and constellations.
It took 1,500 hours for Damiani to create the piece.
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Modeled by Miranda Kerr, the $2.5 million bra — designed by London Jewelers of New York — was covered in a mix of 3,400 diamonds, citrines, aquamarines, and pearls, the latter of which were also strung in rows beneath its cups.
Like other Fantasy Bras before it, the 2011 piece featured massive white and yellow diamonds, each weighing around 8 carats, that hung from its center.
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Another London Jewelers of New York creation, the peach-colored bra was valued at $2.5 million.
It had amethysts, sapphires, rubies, and diamonds in the shape of flowers set in 18-karat pink and yellow gold, as well as a 20-carat radiant-cut diamond hanging from a sparkling pendant.
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Designed by Mouawad, the "Royal Fantasy Bra" featured 5,400 multicolored gems — a mix of diamonds, rubies, and sapphires — and 18-karat yellow gold.
Its center stone, adorned with a diamond bow, was a 52-carat pear-shaped ruby.
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Crafted over 1,380 hours by Mouawad artists, the "Dream Angels Fantasy Bras" stood out in 2014 thanks to an array of diamonds, rubies, sapphires, and multicolored gems over 18-karat gold.
Adriana Lima modeled the blue version, and Alessandra Ambrosio modeled the red. Each cost $2 million.
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Called the "Fireworks Fantasy Bra," the $2 million piece was covered in 6,808 gemstones.
White diamonds covered its cups, while multicolored sapphires, garnets, amethysts, topazes, tourmalines, peridots, quartzes, citrines, and tsavorites were used to create the firework-esque swirls across them.
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Created over 700 hours by Aziz and Walid Mouzannar, the $3 million bra was one of the most luxurious ever made for the Victoria's Secret Fashion Show.
The geometric piece featured 9,000 round-cut diamonds and emeralds in clusters, creating a cutout effect across its cups.
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This $2 million piece was created with 6,000 white diamonds, yellow sapphires, and blue topazes.
While the bra featured a signature stone hanging from its center — a giant blue topaz — its golden collar with a second loose gem was unique.
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Designed by Atelier Swarovski, the $1 million "Dream Angels Fantasy Bra" was a netted bralette covered in 2,100 tiny diamonds.
It also had diamond-encrusted rope straps and a matching body chain that sat across it.
Kevin Mazur/Getty Images for Victoria's Secret
Jenner walked the runway in the much-anticipated bra, designed by Jacob Arabo of Jacob & Co., to the cheers of Kris Jenner and Timothée Chalamet.
Arabo said ahead of the show that it was his goal to create "the most expensive Fantasy Bra ever made," and he delivered.
The bra was made entirely of diamonds and gold, unlike bras from past years that had a fabric base. It was made of 4,410 diamonds in total, including a 75.54-carat Natural Fancy Vivid Yellow diamond hanging from the center, as Victoria's Secret shared on Instagram after the show.
The 2026 Fantasy Bra took over 1,000 hours to make and is worth a whopping $50 million.
